Reebok 09

Pop culture's fervent embrace of the 80s aesthetic - from fashion to music - is not about to abate anytime soon. Which is why now is the perfect time for iconic 80s brands to wipe away the cobwebs (and any chips on their shoulders about being "has-beens") and re-invent themselves to a whole new generation (Y, that is) that did not have the pleasure of consuming them the first time around.

Iconic 80s sports shoe giant Reebok has heard the revival call and is responding beautifully with a mix of classic retro-ism and futurism. Everything about the brand is undergoing a renaissance, from the product right through to the marketing, such as their recent pop-up store in New York which was a feast for the illustrative senses. Good work, we say. Will the brand rise to the dizzy heights of its former glory when a pair of Reeboks was the only shoe any man, woman or child from Dusseldorf to Detroit wanted? Maybe not but we're predicting that the hipsters will give them an excellent run (pardon the pun) this time around. -

Prada - Leading The Way In True Fashion Innovation

Mark our words: skinny legs are on their way out. Hard to believe, we know, given that every hipster from Hobart to Helsinki is sporting licorice legs right now but the tide is slowly turning, thanks to the world's top designers who have decided that they've had enough of the look. Enter Prada, who are still setting global trends and leading the way in true fashion innovation, despite being a global mega brand (which usually spells one thing: boring). The brilliant fashion house is on a mission to bring back seriously voluminous "flares," but with a fabulous signature quirky Prada twist in the form of lavish fabrication and intricate prints. Not for the faint-fashion hearted.



Still with Prada, parts of their beautiful new shoe collection look as if they have slipped straight out of a Salvador Dali painting or some other strange alternative universe where there are no design rules. We love the decorative heels, which look more like pieces of grand, hand-carved furniture than a pair of pumps. They're almost too good to wear

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